Category Archives: Creativity
Ad Campaign May Make Me Smarter and More Distinguished
The good people at Boston University hit the jackpot yesterday with an article in The New York Times profiling their new ad campaign. As a proud alum (B.S., College of Communication, 1990), I’m hoping the ads resonate with the folks … Continue reading
Filed under Creativity, public relations
#BrianSheehan Taken to Woodshed for Social Media Column
Poor Brian Sheehan. He’s taking a real beating for his column in Ad Age last week on how big brands are beating the little guys in the realm of social media. Sheehan cites campaigns such as the Ford Fiesta and … Continue reading
Filed under Creativity, Return On Investment, Social Media
Care for Employees and They’ll Take Care of Customers
Being a Boston University alum, I can only grudgingly applaud the Harvard Business Review, but they’ve got another great blog post worth writing about. Author Tony Schwartz writes about his amazing stay at the Ritz-Carlton in Key Biscayne, Fla. and … Continue reading
Filed under Creativity, Return On Investment
What a 14th Century Franciscan Can Teach Us About “Creativity”
Special thanks to @chrisbrogan for retweeting this gem from Dean Rieck (aka @copyblogger), who stumbled upon a study of advertising creative from the Journal of Advertising Research dated 1997, B.S.M. (before social media). According to the study, when advertising creatives … Continue reading
Filed under Creativity
AOL’s New Ads Merge Traditional and Social Media
The Wall Street Journal today reported that AOL has plans to offer its advertisers a new format that will include not only a traditional tower-style ad, but also room to incorporate video and social media feeds from sites such as … Continue reading
Filed under Creativity, Return On Investment, Social Media
I’ve Got a Hunch
Interesting post from Rohit Barghava today on the Influential Marketing Blog on the never-ending quest to use algorithms to figure out what people really like. Reminds me of a story from a while back about computers choosing picking potential hit … Continue reading
Filed under Creativity, Listening, Social Media
Happy Customers Are Always Your Best Salespeople
Readers want to hear from peers who have “been there, done that,” which is why customer relations continues to be such an important part of any PR program. via Happy Customers Are Always Your Best Salespeople. Great post from Tom … Continue reading
Filed under Creativity, Return On Investment
Companies considering small shops as they evaluate advertising needs – Wichita Business Journal
Companies considering small shops as they evaluate advertising needs – Wichita Business Journal. Nice little article on a Wichita-based ad exec who’s recently gone on his own to help clients take advantage of better service at a lower cost. Nation … Continue reading
Filed under Creativity, Return On Investment
Everybody Loves a Good Story
Mike Linton has a great post today in Forbes.com. In his commentary, he laments the lack of creativity we’re seeing in advertising these days and reminds us all that, no matter how much we want to apply analytics and measurement … Continue reading
Filed under Creativity
Meanwhile Back at the Ranch is written by Bill Patterson, president of Kansas City, Mo.-based Nation Ranch, a strategic consulting firm specializing in brand management, public relations and crisis communications.
