Category Archives: Creativity

Ad Campaign May Make Me Smarter and More Distinguished

The good people at Boston University hit the jackpot yesterday with an article in The New York Times profiling their new ad campaign. As a proud alum (B.S., College of Communication, 1990), I’m hoping the ads resonate with the folks … Continue reading

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Filed under Creativity, public relations

#BrianSheehan Taken to Woodshed for Social Media Column

Poor Brian Sheehan. He’s taking a real beating for his column in Ad Age last week on how big brands are beating the little guys in the realm of social media. Sheehan cites campaigns such as the Ford Fiesta and … Continue reading

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Filed under Creativity, Return On Investment, Social Media

Care for Employees and They’ll Take Care of Customers

Being a Boston University alum, I can only grudgingly applaud the Harvard Business Review, but they’ve got another great blog post worth writing about. Author Tony Schwartz writes about his amazing stay at the Ritz-Carlton in Key Biscayne, Fla. and … Continue reading

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What a 14th Century Franciscan Can Teach Us About “Creativity”

Special thanks to @chrisbrogan for retweeting this gem from Dean Rieck (aka @copyblogger), who stumbled upon a study of advertising creative from the Journal of Advertising Research dated 1997, B.S.M. (before social media). According to the study, when advertising creatives … Continue reading

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YouTube Goes Live Tonight

YouTube tonight will test a new streaming video service, developed in partnership with Howcast, Next New Networks, Rocketboom and Young Hollywood. While stressing in its corporate blog that this is only a test, the prospect of providing viewers with live … Continue reading

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Filed under Creativity, Listening, Social Media

AOL’s New Ads Merge Traditional and Social Media

The Wall Street Journal today reported that AOL has plans to offer its advertisers a new format that will include not only a traditional tower-style ad, but also room to incorporate video and social media feeds from sites such as … Continue reading

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Filed under Creativity, Return On Investment, Social Media

I’ve Got a Hunch

Interesting post from Rohit Barghava today on the Influential Marketing Blog on the never-ending quest to use algorithms to figure out what people really like. Reminds me of a story from a while back about computers choosing picking potential hit … Continue reading

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Filed under Creativity, Listening, Social Media

Happy Customers Are Always Your Best Salespeople

Readers want to hear from peers who have “been there, done that,” which is why customer relations continues to be such an important part of any PR program. via Happy Customers Are Always Your Best Salespeople. Great post from Tom … Continue reading

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Companies considering small shops as they evaluate advertising needs – Wichita Business Journal

Companies considering small shops as they evaluate advertising needs – Wichita Business Journal. Nice little article on a Wichita-based ad exec who’s recently gone on his own to help clients take advantage of better service at a lower cost. Nation … Continue reading

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Everybody Loves a Good Story

Mike Linton has a great post today in Forbes.com. In his commentary, he laments the lack of creativity we’re seeing in advertising these days and reminds us all that, no matter how much we want to apply analytics and measurement … Continue reading

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Filed under Creativity