Category Archives: Listening
Privacy, Weblining and a Government That Knows Best
I was amused by Scott Canon’s article in yesterday’s edition of The Kansas City Star on his ever-growing dependency on all things Google and concerns about privacy issues. One notable quote: “I’ve long understood that I have been engaged in … Continue reading
Filed under Issues Management, Listening, Social Media, Uncategorized
Is Social Media Addictive?
Has this ever happened to you? You would have finished a current work project a long time ago, but you just couldn’t ween yourself away from your Twitter feed long enough to concentrate. You’re kind of depressed that you don’t … Continue reading
Filed under Listening, Social Media
The Buck Pauses Here Briefly
Pat Lencioni made my day with an article posted on Bloomberg BusinessWeek entitled, “Humble Yourself at Work,” which reminds all business leaders that none of us is good as he thinks he is, and that in order for companies to … Continue reading
Filed under Issues Management, Listening, Uncategorized
@FrankEliason’s Four Tips on Using Twitter for #CustomerService
Thanks to PR Daily publisher Mark Ragan for posting his conversation with former @ComcastCares social media guru, Frank Eliason, who’s now a senior vice president with Citi, on how to use Twitter for customer service. If you’ve got five minutes … Continue reading
Filed under crisis communications, Issues Management, Listening, Social Media
Social Media As Customer Service #Fail
Peter Himler, aka The Flack, has a great post today on the gap between how companies should be using social media to enhance customer service, and the reality of their continuing failure to do so. Himler picks up a thread … Continue reading
Filed under Issues Management, Listening, Social Media
Social Media Spreads More Than Soundbites
Peggy Noonan, the former Reagan speechwriter and Wall Street Journal columnist, shares an interesting counterpoint to the notion that social media is about sharing ideas in tidbits and 140-character clips. In “The Internet Helps Us Get Serious,” she notes with … Continue reading
Filed under Issues Management, Listening, Social Media
Kansas City Zoo Listens to Customers
I’m encouraged by a story in this morning’s Kansas City Star about a proposed master plan to redesign the Kansas City Zoo as three zoos in one. My family loves going to the zoo, which is about 10 minutes from … Continue reading
Filed under Listening
Stellar Customer Service From Trapp & Co.
For Valentine’s Day I decided to be original and purchase some flowers for my wife. I contacted a local florist, Trapp & Co., via its Website and requested a suitable bouquet. Within minutes, one of their designers phoned to ask … Continue reading
Filed under Issues Management, Listening
Who’s Watching Whom? Do We “Deserve” Privacy at All?
As a marketing guy, I like the concept of being able to send a targeted ad directly to the consumers most likely to respond to my message. And according to the Wall Street Journal, DirecTV is about to do just … Continue reading
Filed under Listening, Return On Investment
What’s Wrong With Media Relations?
I’m trying to get my brain around an article posted to Bulldog Reporter’s Daily Dog today. The (nameless) author’s contention (as I understand it), is that PR pros are still focused on delivering information in a traditional media relations style, … Continue reading
Filed under Listening, Return On Investment
Meanwhile Back at the Ranch is written by Bill Patterson, president of Kansas City, Mo.-based Nation Ranch, a strategic consulting firm specializing in brand management, public relations and crisis communications.
