Category Archives: Social Media
In The Race to Be First, You Lose
A thought-provoking post from Tom Gable in today’s Daily Dog, responding to a claim by the Harvard Business Review’s Joshua Gans that, “Facebook is the largest news organization ever.” While Gable spends a lot of time distinguishing between the “news” … Continue reading
Filed under Journalism, Social Media
When Who You Are Matches Who You Say You Are
I’ve puzzled over the value of social media for a long time, vacillating between “snake oil” and “the next big thing.” So far, the only concrete conclusions I’ve reached are: Social media is a time suck. Social media can elect … Continue reading
Filed under Return On Investment, Social Media
Chrysler, Twitter and the #FBomb
Gini Dietrich and others have already weighed in on this issue, but I have my own take that I thought I should share. In case you’ve missed it, last week, a representative of Chrysler’s now-former social media agency, posted the … Continue reading
Filed under Issues Management, Social Media
Can Marketing and Customer Service Share Social Media Responsibilities?
Thought-provoking article in MediaPost today on how companies plan to use Twitter and Facebook for customer service in the coming year. According to a Gartner, Inc. report referenced in the story, roughly one in three large companies will begin using … Continue reading
Filed under Return On Investment, Social Media
Social Media Spreads More Than Soundbites
Peggy Noonan, the former Reagan speechwriter and Wall Street Journal columnist, shares an interesting counterpoint to the notion that social media is about sharing ideas in tidbits and 140-character clips. In “The Internet Helps Us Get Serious,” she notes with … Continue reading
Filed under Issues Management, Listening, Social Media
Is Obama Bypassing the MSM? And If So, Is That a Bad Thing?
A thought-provoking story published Tuesday on ABC News.com asks whether the Obama administration is attempting to bypass the mainstream media in an effort to both control its message and connect with the American public. Reporter Devin Dwyer observes: “The White … Continue reading
Filed under Journalism, Social Media
Facebook-Generated Depression = Exploitation for Profit
Unscrupulous marketers looking for ways to exploit human frailty for profit may find a recent Stanford study of interest. As reported by Slate.com last week, the study, entitled, “Misery Has More Company Than People Think,” published in the January issue … Continue reading
Filed under Social Media
#BrianSheehan Taken to Woodshed for Social Media Column
Poor Brian Sheehan. He’s taking a real beating for his column in Ad Age last week on how big brands are beating the little guys in the realm of social media. Sheehan cites campaigns such as the Ford Fiesta and … Continue reading
Filed under Creativity, Return On Investment, Social Media
The Five Types of Media All Marketers Should Measure
Nice piece today in Forbes.com from David Edelman and Brian Salsberg on the changing world of media and how marketers should adapt their thinking when forming communication strategies. While traditionally marketers have categorized media as “paid” (advertising), “owned” (your company … Continue reading
Filed under Return On Investment, Social Media
People Better than Algorithms, Except When We’re Faking It
An item from this morning’s Wall Street Journal, which makes for an interesting read when contrasted with an article published by the Boston Globe last week. Today, Facebook Vice President of Product Chris Cox speaks in an interview about Facebook’s … Continue reading
Filed under Listening, Social Media
Meanwhile Back at the Ranch is written by Bill Patterson, president of Kansas City, Mo.-based Nation Ranch, a strategic consulting firm specializing in brand management, public relations and crisis communications.
