Comments for Nation Ranch

Comment on Is Social Media Addictive? by Facebook Increases Teen Drug Use? « Stop Teen Drugs

Facebook Increases Teen Drug Use? « Stop Teen Drugs — Wed, 22 Feb 2012 07:51:22 +0000

[...] are, they are also addicted to it (like most other social media users.) This blog post says that social media addiction is “becoming greater than alcohol, caffeine, tobacco and even sex,̶… in some cases. Groups for Social Media Addicts Anonymous (SMAA) have sprung up all over the country [...]

Comment on Brownback Wrestles With Pig; Facts Don’t Keep Him From Getting Muddy by PCC Advantage

PCC Advantage — Wed, 07 Dec 2011 20:36:02 +0000

Agreed. If you’re unsure as to what the outcome may be, it’s best not to play the game (if you’re a politician, of course…not a football player).

Very interesting post, Bill!

Comment on Brownback Wrestles With Pig; Facts Don’t Keep Him From Getting Muddy by Christopher Budd

Christopher Budd — Wed, 07 Dec 2011 18:33:01 +0000

Thanks for the hat tip. Interesting to hear about the new information.

As you say though, ultimately the best course is to not play that game. You’re just not going to win.

Comment on Good #PR Will Kill a Bad Product by Bill Patterson

Bill Patterson — Wed, 15 Jun 2011 13:10:15 +0000

I’d be interested to see the Radian6′s findings on the buzz on “Tron,” both before and after Comic-Con. Your reports could possibly have helped the studio reconfigure its marketing strategy midstream to counteract negative sentiment and/or reach out to different market segments to promote the movie. I never saw the original movie, but I would imagine there is a large segment of the population in my age range (and I’m 42) who had more than a passing interest in the original movie, and would have viewed the sequel as an opportunity to reconnect with their teenage selves. I see your firm’s services as being an important element in “listening” to what’s being said and in helping marketers react on the fly.

Comment on Good #PR Will Kill a Bad Product by Michael Girard

Michael Girard — Tue, 14 Jun 2011 17:51:01 +0000

I thought this was a really well written piece that underscores the paradigm shift marketing has undergone with the introduction of social media.

The impulse of marketers is to push thier message. This is how traditional marketing thrives in printed and broadcast media. Social media demands that marketers set aside the pushing and instead win the conusmer or the fan’s trust. It really requires marketers to pick up the principle of unmarketing – marketing without being overt. Allowing the reputation of the brand and the value it adds to the conversation push your product.

Tron at ComicCon is a good example of this complex interaction. Tron was already highly anticipated by science fiction lovers and the segment I lovingly refer to as the “Geeks and Freaks” group (to channel Jud Apatow’s amazing television show). There was an enormous amount of good will around Tron, in that, these people really wanted it to do well. When it failed to deliver after all the hype these same people went to Twitter and other social media channels enmasse. Many cited the presence of Tron at “their” event and were bitter that they had gone to them to push this movie, raise expectations and then failed to deliver.
Admittedly, it may not have been possible to reach expectations regardless of whether the movie’s producers and stars showed up at Comic-Con but that feeling of betrayal that seemed to permeate the online discussion.

To be successful at marketing in the social media world means that marketers must chose their events and the way they present themselves in that sphere very carefully.
This was a great article with lots to chew on. Thanks for sharing your thoughts!

Michael Girard
Community Engagement, Radian6

Comment on Chrysler, Twitter and the #FBomb by Amy Coffman

Amy Coffman — Tue, 12 Apr 2011 19:36:36 +0000

What a nightmare! This is precisely the reason that careful consideration should always be given to ANY post one makes, regardless of the outlet…once it is out there for everyone to see, there is no going back. When I was growing up (yes, this gives some insight into my age, doesn’t it?-!) my mother always cautioned me to: “Think before you speak!”. Now, this old adage also applies to every comment, tweet, status update, blog, and note one writes, but with even greater impact, as the consequences are much more far reaching! Thanks for the interesting and thought provoking read!

Comment on Chrysler, Twitter and the #FBomb by Gini Dietrich

Gini Dietrich — Tue, 15 Mar 2011 14:15:13 +0000

Well now I want to know how you know he’ll learn an important lesson and have a story to tell later! I still maintain he shouldn’t have been fired. I think we all make mistakes and this one was clearly an accident. You’re right – it likely was a junior person who just doesn’t have the business sense, yet, to know what he’s tweeting. It’s too bad. I think there are lots of other ways Chrysler could have handled this to engage community and build goodwill.

Comment on Chrysler, Twitter and the #FBomb by PCC Advantage

PCC Advantage — Mon, 14 Mar 2011 17:25:36 +0000

I think that, sometimes, people get so excited to post a clever thought that they don’t stop to think about what they’re really posting…or realise that it’s really not all that clever.

I agree with you; that kid should be fired for a stupid mistake like that, but in the same vein, New Media Strategies should have safeguards in place because, let’s face it, this was bound to happen to someone (if not many people).

Great post!

Comment on A Cynic’s Eye View of Charlie Sheen by Eileen Hawley

Eileen Hawley — Mon, 28 Feb 2011 21:52:17 +0000

It’s almost as if he can’t tell his personal life from his on-screen life on Two and a half Men. Drunk, ne’er do well, womanizer character takes over the real-life actor. Until he accepts responsibility and takes some corrective actions, he won’t be at all credible, if indeed he ever was.

Comment on Social Media Spreads More Than Soundbites by Tweets that mention Social Media Spreads More Than Soundbites | Meanwhile Back at the Ranch -- Topsy.com

Fri, 25 Feb 2011 20:30:55 +0000

[...] This post was mentioned on Twitter by Alltop Facebook, Bill Patterson. Bill Patterson said: Social Media Spreads More Than Soundbites http://wp.me/pL6Vy-5s [...]