Tag Archives: Associated Press
USA Today Overhaul Could Prove Successful if They Can Learn from UK’s Daily Telegraph
USA Today today announced a massive overhaul of the 28-year-old national newspaper’s operations, including a 9 percent reduction in the workforce,beginning this fall. While fewer news gatherers isn’t necessarily a good thing, I do see hope in the way McPaper … Continue reading
Filed under Return On Investment, Social Media
Read Yesterday’s News Tomorrow
An interesting front page piece in the Kansas City Star on the dismal state of the newspaper industry, with all sorts of “sky is falling” copy despite the fact that the Pew Research Center’s Project for Excellence in Journalism (editor’s … Continue reading
Filed under Uncategorized
Meanwhile Back at the Ranch is written by Bill Patterson, president of Kansas City, Mo.-based Nation Ranch, a strategic consulting firm specializing in brand management, public relations and crisis communications.
