Tag Archives: Brian Solis
When Who You Are Matches Who You Say You Are
I’ve puzzled over the value of social media for a long time, vacillating between “snake oil” and “the next big thing.” So far, the only concrete conclusions I’ve reached are: Social media is a time suck. Social media can elect … Continue reading
Filed under Return On Investment, Social Media
#Solis Study: Content + Action = Influence
If you can survive the first five chapters of Engage!, by PR superstar Brian Solis, I highly recommend the book as a tool for understanding and using social media to drive sales and profits. Yesterday, Solis published an article on … Continue reading
Filed under Return On Investment, Social Media
Meanwhile Back at the Ranch is written by Bill Patterson, president of Kansas City, Mo.-based Nation Ranch, a strategic consulting firm specializing in brand management, public relations and crisis communications.
