Tag Archives: Coca-Cola
More Marketers Getting Engaged
Two great articles from last week on marketers’ shift from impressions to engagement as key performance measures: The first, from our good friends at the Harvard Business Review, authored by Coca-Cola Executive Vice President and Chief Marketing & Commercial Officer … Continue reading
Filed under Return On Investment, Social Media
Coca-Cola World’s Top Brand…Again
Interbrand this week release its annual ranking of the world’s top brands, with Coca-Cola holding the top spot for the 11th year in a row. IBM, Microsoft, Google, GE, McDonald’s, Intel, Nokia, Disney and HP round out the top 10. … Continue reading
Filed under Return On Investment
Meanwhile Back at the Ranch is written by Bill Patterson, president of Kansas City, Mo.-based Nation Ranch, a strategic consulting firm specializing in brand management, public relations and crisis communications.
