I was poking around today and found a number of “listening” products and services that interested me.
With apologies to TechCrunch, here’s a list of handy tools you might want to incorporate when monitoring social media chatter on your company, its products and services:
Viralheat. This service, which costs between $10 and $40 per month, monitors approximately 30 video sharing Websites and Twitter to capture mentions of your brand. It also analyzes Tweets, Re-tweets by sentiment, enabling you to see whether commentary about you is positive, negative or neutral.
Visible Measures. If you’re using online video advertising and viral video to promote your products and services, you might find VM to be a useful service, which I imagine comes with an upscale price tag. Visible Measures offers a wide range of services, including content development and distribution strategies, as well as conducting thorough analyses of more than 150 video-sharing sites.
Social Seek. This is a free service that enables you to monitor mentions of given keyword in blogs, Twitter, YouTube, Flickr and events pages. I downloaded the software this morning, but haven’t had much luck so far in generating useful feedback. I’ll keep you posted, but I’d appreciate input from anyone familiar with the software.
People Browsr. If you’re a fan of Tweetdeck for managing your Twitter account, this service may be for you. There are many different ways to use People Browsr, and I won’t bore you with every single application they provide, but their My.PeopleBrowsr.com application works like a Tweetdeck on steroids and enables you to integrate multiple “listening” functions into a single interface.
Happy Thanksgiving and happy listening.