Tag Archives: Spiral16
The Truth About Measuring Social Media
We’re all searching for our own personal Holy Grail. For 20 years clients have asked me how we measure the success of a public relations campaign. And for 20 years, I’ve provided answers that includes pre- and post-campaign consumer opinion … Continue reading
Filed under Return On Investment, Social Media
Ever Feel Like You’re Playing Whac-a-Mole?
In the good ol’ days, you pretty much knew who was talking trash about you. They were quoted in the newspaper, sent you hate mail or blasted your customer service reps over the phone. But in the age of messge … Continue reading
Filed under Issues Management, Listening
Meanwhile Back at the Ranch is written by Bill Patterson, president of Kansas City, Mo.-based Nation Ranch, a strategic consulting firm specializing in brand management, public relations and crisis communications.
